There are many things to think about before buying a new LCD TV. People looking for an LCD are either looking to upgrade an older version LCD or replacing an old bulky set. Each type of person should be aware that LCD TVs upgrade faster than you can buy them.
What should you look for in an LCD? So much of what you hear you may not understand, like pixel resolution or scaling. Understanding the lingo can be confusing. An LCD TV is probably one of the most expensive accessories for your house you will buy. This is why it’s so important to be an educated consumer. I am about to explain what you need to look for in an 40 LCD TV without the confusing jargon. We are not all engineers! Most importantly, you want to get the highest quality for the best price; and that’s why I’m here, to teach you how to choose an LCD TV.

There are six factors you need to look for, the following describes them along with simple specifications you need to look for:
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In recent years, LCD TVs have enjoyed great success in the home television market, and even though they are ruling over plasma TVs in terms of smaller sized screens, they’re quickly catching up to that particular TV variety in the larger screens.

There are even 55″ LCD TVs on the market already; if those end up selling well and the units get cheaper to produce, plasma’s reign on big screen televisions might end in favor of the LCD.

The following outlines some reasons LCD TVs are superior to whatever unit you may have, and how much better your viewing experience would be if you had one.
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Toshiba
40XV645U
$999.99
$694.89

Average Customer Rating

  4 out of 5
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The XV645 series combines the REGZA® Engine (PixelPure® 5G & Resolution+™) with ClearFrame™ 120Hz for superior picture quality, and adds the bottom Deep Lagoon™ design for an appearance that also stands out from the ....read more
Samsung
UN40B7000
$2199.00
$1149.00

Average Customer Rating

  5 out of 5
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The 7000 Series of television build upon the success of Samsung's first and second generation LED HDTV models. Each using LEDs as their primary light source, the televisions all feature ultra-high contrast ratios as well as slim depths that allow for more artful designs, plus increased energy ....read more

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Samsung
LN40B650
$1499.00
$848.99

Average Customer Rating

  5 out of 5
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39.9 screen (measured diagonally) * widescreen 16:9 aspect ratio * Touch of Color high-gloss finish — black with red accents * built-in digital (ATSC) and analog (NTSC) tuners for over-the-air TV broadcasts (antenna required) * built-in QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required) * Ultra Clear LCD panel (1920 x 1080 pixels) ....read more
Sony
KDL-40Z5100
$1799.99
$1199.00

Average Customer Rating

  5 out of 5
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Enjoy the latest in HDTV performance with the Sony BRAVIA Z-Series, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video capabilities, that let you view select on-demand movies and TV shows and listen to music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV ....read more
Toshiba
40RV525R
$799.99
$597.05

Average Customer Rating

  4 out of 5
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1080p Full HD is within reach with the 40RV525U. Great high-gloss styling, DynaLight dynamic backlight control, enhanced connectivity with a 3rd HDMI digital input, and high-res PC input makes this model ideal for your living room or home entertainment ....read more
Samsung
LN40B530
$849.00
$749.00

Average Customer Rating

  5 out of 5
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With its' elegantly stylish design the Samsung LCD TV series 5 offers an outstandingly rich full HDTV experience. With phenomenal picture quality and superior features, sharper, clearer, more detailed images are delivered with incredible intensity on its clear panel screen, enabling you to enjoy quality and versatility that indulge all of your ....read more
Sony
KDL-40S5100
$799.99
$627.42

Average Customer Rating

  4 out of 5
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Sony’s S-series TVs put amazing picture quality and stunning dynamic contrast in reach for value-oriented consumers who want to step up into the Sony Full HD 1080p experience. These TVs represent the entry-level models in Sony’s large screen offerings in 2009 and offer the superior resolution and contrast, advanced image processing features, and variety of HD input options available on high-end BRAVIA HDTVs -- all in an affordable package. With three HDMI connections, you can hook up a Sony PlayStation3 entertainment system, Blu-ray Disc player, or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable. You also have numerous other HD connection options, including YPbPr Component inputs as well as a PC input for using your laptop or desktop PC with your big-screen HDTV. No matter which HD source you use, the exclusive Sony BRAVIA Engine 2 fully digital video processor ensures that images look sharp and brilliant. With ....read more
Samsung
LN40B550
$949.00
$629.00

Average Customer Rating

  4 out of 5
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It features a 39.9 screen (measured diagonally) with widescreen 16:9 aspect ratio, 1920 x 1080 pixels, and Touch of Color high-gloss finish -- black with red accents. There are built-in digital (ATSC) and analog (NTSC) tuners for over-the-air TV broadcasts (antenna required) and a built-in QAM cable TV tuner receives unscrambled programs without a set-top box (cable service ....read more

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Samsung
UN40B6000
$1999.00
$1098.00

Average Customer Rating

  4 out of 5
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The brilliant Samsung LED TV experience starts with the UN40B6000. Its incredible mega contrast provides blacker blacks and whiter whites along with enriched color expression. Its ultra-slim 1.2 depth is the slimmest HDTV yet, and that includes the tuner! The exclusive touch of color design complements any room, and infolink puts up to date information right at your fingertips. Best yet, Samsung LED TVs use 40% less power than conventional ....read more

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Samsung
LN40B750
$1799.00
$1799.00

Average Customer Rating

  5 out of 5
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Make the move to the smoothest LCD action ever, with Samsung's LN40B750 LCD HDTV. Start with the incredible color and rich clarity of Full HD 1080p resolution, all on a 40-inch screen. Add the power of Samsung's newest Auto Motion Plus240Hz technology, for a new level of the most lifelike LCD action the market. Samsung's Medi@2.0 feature puts customizable widgets, with content from partners like Flickr and Yahoo!, under your control, via your remote. A pre-loaded Content Library offers hours of built-in digital entertainment and information, from games to yoga routines. Four HDMI inputs make DVD, cable or satellite HD box, or Blu-ray Disc connectivity a snap. And with the attractive Touch of Color design, the subtle charcoal grey accent at the bezel's edge underscores this LCD HDTV's ....read more
Sony
KDL40V5100BUNDLE1
$.
$.

Average Customer Rating

  0 out of 5
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Sony Bravia V-Series KDL-40V5100 40-Inch 1080p LCD Flat Panel HDTV & Sony BDP-N460 Blu-ray Disc Player ....read more
Sony
KDL-40V4100
$1199.99
$999.95

Average Customer Rating

  5 out of 5
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Ready for HD done the Sony way? Sony's KDL-40V4100 brings 1080p picture quality home with amazing, Sony-exclusive features like the XMB (Xross Media Bar®) with 3D graphics, DMex capability so you can add functionality to your TV, and picture quality technologies like ACE (Advanced Contrast Enhancer) and BRAVIA Engine 2™. Add to that a sophisticated, piano black design, 24p capability so you can get the most out of the movies you watch on Blu-ray and DVD, 4 HDMI™ inputs along with three other HD-capable connections, and what you have is a television that can bring dreams to ....read more
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